YOU CAN WRITE TO SELL! by Marie Johnstone
WRITE STUFF. Not sure how to go about writing email
copy for your ezine or your ecourse? Stick with me and
you'll soon discover how you can write email copy
guaranteed to sell.
GET PERSONAL. It may sound cheesy, but it's true:
people just love to be mentioned by name. Personalised
emails are far less likely to see the insides of a
trash can and get picked out and read before the rest
of the mail. Limited use of names within the body of
the email can draw attention to important points, but
if this is overdone it will loose its effectiveness.
If you use smart autoresponders, these will make
personalising your email copy a breeze.
YOU THERE! Write as though you are speaking to a single
person by using 'you' and 'your'. Remember, your
readers may be slightly interested in you, and that
sure can be flattering I know, but ultimately they are
interested in themselves only. They want to know what
you can do for them. Tell them.
WRITE LIKE YOU TALK. All the best newsletters I read
are written in a natural style - so natural that you
can almost imagine the writer right there, talking to
you. You don't have a perfect command of English and
please don't try to be someone you're not. Write as
though you are talking to a friend and most of your
readers will come to regard you as this.
WILL IT SCAN? People tend to be impatient creatures -
always in a rush, always wanting to get right down to
the very bone. Make it real easy for people to scan
through your copy by providing telling subheadings
which give a brief idea for those who keep their
fingers poised over the scrolling mouse wheel.
SHORT IS SWEET. Reading off a computer screen is hardly
an ideal way to read: eye strain from bright screens;
limited time online before getting back to: work,
school, household tasks; the boredom factor. It's
amazing really if what you write is given much
attention at all! Best then to stick to short
paragraphs followed by a nice white space for that
little breather that we all need and love.
CUT THE HYPE. Don't insult me by making me read
statements which tell me how I can earn a million in
just 10 days - or anything similar, you know the type
of copy I mean. Honesty is the best policy - stick to
telling me the *real* benefits of the product you are
trying to sell.
STORIES SELL. I don't know what it is, but real-life
stories are always fascinating. If you have a story to
tell which is relevant to your product, use it. Using a
story will make your copy more memorable - and more
saleable.
SPAM PROOF. Not only should you reread your copy for
silly mistakes and spell check it, nowadays you should
spam check your message as well! Spam check? What you
may not realise is that many people now have anti-spam
software which filter out any suspicious emails before
they are downloaded by the user. Anti-spam software
work by using filters which assess the content of your
email - you may be unknowingly using words and phrases
which cause your email to remain undelivered.
CHECK FREE. Get a free spam check report by delivering
a copy of the email you want to send out to:
spamcheck-writetosell1@sitesell.net Just put TEST in
the subject line and the email report you get back will
let you know whether your message may be blocked.
GIVE IT SOME. If I've got just one final little success
secret to share with you, it is this: whatever you do,
do it with enthusiasm. Enthusiasm will: land you a job
over someone who may have more experience and
qualifications than you, be responsible for a rapid
rise up the career ladder, win you plenty of friends
and earn you respect and money. I know this to be true
because it is a technique I first discovered 15 years
ago and one that I have been successful with in so many
areas of my life. Enthusiasm sure as heck pays.
-------------------------------------------------------
Discover How YOU can Easily Write and Sell Info-
Products Online! One Ordinary Checkout Girl Reveals her
100% Free, No-Hype Secrets to Earning a Decent Second
Income! Visit now: http://www.mariejohnstone.com
Join free ezine: writetosell@getresponse.com
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