UNIQUE EZINES! by Marie Johnstone
WHY BE UNIQUE? With so many ezines available online,
you really need to be just that little bit different if
you want *your* publication to stand the test of time.
With just a little smart thinking, you can give your
ezine the edge - and keep your readers coming back for
more.
BEAT YOUR COMPETITION! Get fresh ideas just from
studying ezines written by your immediate competitors.
This will allow you to get a feel for any techniques,
styles and content that you could be using to your
advantage. Question what elements you like and dislike
and, more importantly, what can you offer that they
don't?
READ WIDELY. Most of your ideas should come from other
disciplines. Don't just watch to see what your direct
competition is doing. Learn techniques from ezines in
your own specialisation but, if you want to be truly
"original," look for ideas from further afield.
KEEP YOUR MIND OPEN. Anything can spark off an idea.
You simply need to keep a young head on your shoulders.
When you read a magazine, for instance, make a mental
note of writing styles that you like and think how they
could be adapted to suit your publication.
BE INVENTIVE. Remember when you were a child and you
had the ability to amuse yourself with a few building
bricks or a cardboard box hour after hour. You haven't
lost that ability to be inventive just because you've
matured. Don't ever believe that you can't still use
your imagination.
DON'T JUST PLUMP FOR TYPICAL FORMATS. Your ezine
doesn't have to follow the usual editorial/article/ad
format. You can write in the form of a biography, a
diary, a series of letters, recipes, one-liners, jokes,
reviews ... need I go on? Any of these styles can be
adapted to your own area of interest.
THROW CAUTION TO THE WIND. Do and be damned! As long as
you love what you're doing who cares? As soon as you
start taking yourself too seriously your ideas will
start to run dry. E-publishing is meant to be fun!
Sure, most of us are trying to earn some money and some
of us are even trying to earn a living, but if you
don't enjoy what you're doing ... well, you can forget
about ever being unique.
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