SPEED UP YOUR SITE AND ACCELERATE YOUR SALES! by Kamau Austin
Since the average web surfer will, only wait 8 seconds for your
web page to download (or appear in their browser) it is
important to have small file sizes on your web pages so, they
download quickly. Most usability experts (persons who study how
people like to use the web, and what features on your web site
help users become more efficient), suggest files sizes of 25 KB
- 50 KB. This is very hard to achieve since, the average JPEG
picture could easily be 10-15 KB by itself. This would not take
into account other page elements like text, links, and
animation. A typical Flash animation could run 100-200 kbs
embedded into a web page.
Although broadband (high speed Internet access with cable, DSL,
and wireless), has made tremendous strides in market
penetration, obtaining critical mass at 33% of Internet users,
nevertheless nearly 67% of web users still have slow dial up
connections. Therefore, I would suggest obtaining web designers
that know how to optimize photos extremely well, use movie clips
in Flash to keep animation file size to a minimum, don't use
music files unless absolutely necessary, and use thumbnails
pictures - linked to larger pictures, on e commerce sites
(where necessary).
Furthermore, if you use animation, only use: one per page. Since
animation on the page tends to draw the eye, use it only
on the most important advertising or promotional messages you
want two convey. However, still only use one or so a page. Find
a web designer that understands how to design a graphical
interface in one file, that the whole site will use so, the
interface will be cached (stored in the Browsers memory). This
is important because, as users surf from page to page the
interface only has to be downloaded once -- speeding up surfing
on the site. Make sure you have them make all your pages under
100 KB -- no exceptions. This approach has certainly helped me
increase my conversion rates on my sites.
Many web designers are more interested in designing attractive
graphics, than helping you build an e business. A web site is a
digital business, not a magazine, brochure, or advertisement.
Therefore, it should function with the customer's buying and
user experience as its center focus. Heavy graphics and
animation slow a site down and frustrates your customers. If you
focus on fast loading and easy to navigate web pages your site
subscribers and sales will soar!
Kamau Austin, helps small and minority business make more money,
by creating, search friendly web sites. He is the owner of
http://www.Ebizbydesign.com , http://www.Einfonews.com , and the
creator of the Free Search Engine Promotion Tele-course
at: http://www.SearchEngineplan.com . He can be reached at:
973-655-8866
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