MAKE MONEY IN NEWSLETTERS: WHY AND HOW? by PT Cheng
Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.
Electronic newsletters or e-zines can be published at a very small fraction of cost compared to conventional newsletters. In fact, the cost of publishing newsletter is almost zero. Same goes to the delivery of newsletters on the Internet. Think of the postage you pay if you deliver thousands of newsletters physically.
First and foremost, publishing a newsletter is a good way to communicate with your customers. You can build your reputation by using newsletter. People only buy from you if only they trust you. Thus, publishing newsletter is an excellent way to promote yourself and your company.
Another important point is that in order to deliver newsletters to your subscribers, you need to have your subscribers' e-mail addresses. Once your subscribers give you their e-mails, you have the right to contact them as and when you like. This contact list has more value than you think. But you must not spam and you only send to legitimate e-mails.
Here is an example from my web site of how to make it easy for people to subscribe to your newsletter: http://www.financiallyrich.com/
Are you convinced that publishing electronic newsletters is a low- cost way to promote your products and make money? And also to keep in touch with your customers?
Enough said about the advantages of newsletters. It's time to discuss how to make money from newsletters.
1. SUBSCRIPTION FEE. Up-to-date information is money. You can publish a newsletter with time sensitive information, for example stock market updates, through paid subscription. Your newsletter is only sent to paid subscribers. This is a powerful model as this generates a stream of residual income. Once they are your paid members, they will pay you for life as long as they still need your information.
2. ADVERTISEMENT. Whether your newsletter is free or paid, you can still allocate some advertising space in your newsletter. People are willing to pay you for the advertisement because you have a list of targeted audience. If you plan to offer five advertisements in your newsletter for a fee of $25 per ad, you are actually making $125 per issue.
3. AFFILIATE PROGRAMS. You can join affiliate programs and earn referral fees by recommending third party products to your subscribers. You can do that by sending a recommendation letter to your subscribers, or advertise your affiliate links in classified ads. This is a powerful marketing tool.
4. OWN PRODUCTS. You can definitely promote your own products or services through your newsletter. Just send a letter to your list and tell them about how your products can help your subscribers to solve problems or do things more effectively.
One good thing about newsletter is that you have the opportunity to contact your subscribers constantly.
But what you have to remember is you must only provide your subscribers with products and services related to their interests. You don't want to recommend fishing products to a group of software programmers. You have to give priority to your subscribers' interests and not yours.
It's time for you to seriously think about publishing a newsletter now, then grow your list and start making money from newsletter.
Abouth the author:
PT Cheng is a business owner. He believes that everybody has the potential to be rich and eventually financially free. For practical tips on this, subscribe to his newsletter at http://www.financiallyrich.com/subscribe.asp and receive a BONUS report.
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