MAKE MONEY CREATING KIDS' CRAFT KITS by Mike Morgan
Here's a twist on the old "sell your crafts" theme. How
about creating and marketing a craft kit for your craft?
Instead of selling a completed project, you sell an
materials-included, ready-to-do craft project. It doesn't
necessarily HAVE to be geared toward kids, but those seem
to sell well.
For example, since our Cub Scout Den recently built some
birdhouses from kits, let's say you like to build
birdhouses. To build one, let's say you need to cut some
1/4" wood into a variety of shapes, glue some pieces
together, and nail some others together.
You would cut the wood into the all of necessary shapes and
sand them. Your kit would consist of the pre-cut wood, all
the nails (plus extras), and instructions. All of this
could go into a Zip-Loc baggie and be sold for a few
dollars.
Just about any small and relatively easy craft can be sold
as a kit "baggie". Crafts using wooden thread spools seem
to be popular lately -- those would be perfect candidates
for kits.
Remember that the more difficult or involved the craft, the
better you will have to write the assembly instructions.
PRICING
Set your price at about four times the cost of materials.
However, if you are going to sell crafts for kids, try to
keep the price below $10.
For kids crafts, create "bundle packs" of 6-8 of the same
project at a little bit of a discount. This will make it
very attractive to Scout leaders and parents shopping for
birthday party activities.
MARKETING
Write a press release -- or have one written, if you don't
know how -- and make sure the local newspapers (free and
paid) and radio stations (especially AM stations) get it.
This is the kind of story they love, and a feature story
will get you a lot of exposure.
Create flyers for your local community bulletin boards.
Call your local Scouting (Boy- and Girl Scouts) council
office and find out when they have their leaders' meeting,
called a "Roundtable" in Boy Scouts. Arrange to speak for
five minutes at one of these meetings. Bring a kit or two
for demonstration and plenty for sale, since you might make
some immediate sales.
Talk to your local craft shop. Many are surprising open to
the idea of selling local craft works -- but most crafters
assume they won't be, and never ask!
If you do a craft that can be packaged as a kit, and aren't
doing that, you are bypassing what could be a very
lucrative avenue for revenue!
---
©2003, Mike Morgan. Reprinted with permission.
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