HAVE YOU FORGOTTEN A KEY ASPECT OF YOUR MARKETING? by Kathleen Gage
One of the greatest challenges businesses face is how to market cost
effectively while gaining a good return on investment (ROI).
Interestingly, this can also be one of their greatest opportunities.
Regardless of what industry you are in, the size of your organization
and how long you have been in business, you must continually look for
ways to gain and maintain your visibility to your market.
Gaining visibility is one of the most important, and yet often most
overlooked aspect of running a business. Perhaps you don't run a
company, but you are in sales. Visibility applies to you as well.
Before you begin to aggressively position yourself and gain
visibility, think about what the vision for you and your organization
is. Gaining a vision of what the organization stands for, the impact
you want to have on your customers or clients, the quality of
products and services, your contribution to your community, and where
you want the organization to be in the future is essential as you
move forward.
Your vision is your ideal future state. To gain the clarity, create a
statement that includes what you desire your organization to be like
and be known for. Included in the vision are your values. What is
most important to you?
Once you have your vision in mind, consider writing it down. This can
help you
to solidify your thoughts and to stay on track with what is truly
important. There may be occasions one is tempted to stray from their
core values. If this should ever happen, simply reread you vision
statement to get back on track with the core of who you are. Truth be
told, when you are congruent with your values, success is assured.
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Kathleen Gage is a business advisor and trainer based out of Draper,
Utah working in areas of marketing, promotions and achievement for
small businesses. She is the author of several books and a conference
keynote speaker. Call 801. 619.1514 or E-mail
kathleen@turningpointpresents.com . Get Gage's free online newsletter
Street Smarts Marketing and Promotions® by visiting
www.kathleengage.com
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