CREATING CONTENT: THE EASY WAY by Steve Shaw
There is little doubt that quality content has a number of
real benefits for your web site, not least increasing
levels of repeat visitors, and valuable revenue streams
such as advertising and the sale of products or services
related to the content you provide.
The only difficulty is that creating such content can be
costly, taking up valuable time and resources. This article
examines different ways you can add content to your web
site quickly, giving you maximum benefit for the minimum
cost.
Syndicated Content Streams
Syndicated content is content provided by others for use on
your web site. Certain sites provide 'content streams',
where you can simply place a few lines of code on your web
page, and forget about it. The content provider then
regularly updates the content it provides. The end result
is that your site remains fresh and dynamic, at virtually
no cost to you.
The content provider either charges a fee for the privilege
of using their content, or they prefer to benefit through
traffic, such as by placing a link adjacent to or within
the content. One provider at interestalert.com even offers
to pay you for adding a news feed to your site.
Here are a few examples of some content providers you may
wish to try:
1. http://www.1afm.com/free_content/ - provides a range of
different content types such as news headlines or jokes.
2. http://submityourarticle.com/syndicate - a number of
different content feeds you can add to your site,
displaying articles relating to internet marketing and
online business.
3. http://www.brainyquote.com - adds 'quote of the day' to
your web site, from a range of different topics and authors.
4. http://freesticky.com - an index of resources you can
use to quickly add content to your site, with a wide range
of content areas to choose from.
Free Reprint Articles
Free reprint articles are a type of syndicated content, and
they are widely available.
The benefit for you is the provision of quality content on
your web site, attracting targeted visitors via inbound
links from the search engines. The benefit for the author
of the article is their name and URL in the resource box
(or 'author bylines'), which builds up targeted traffic to
their web site, and builds up their 'brand' and online
credibility.
Here are just some places where you can find articles to
quickly put up at your web site:
1. http://articlecentral.com
2. http://goarticles.com
3. http://ideamarketers.com
Invite Content
Add a page to your web site where you invite your visitors
to submit their content, in return for a link back to their
own web sites. This will give you a steady stream of
content you can choose from, and save you time in searching
for it elsewhere.
As a twist on this, if you create original content on your
own site, make it easy for visitors to use it on their own
sites - remember, many of your visitors will be actively or
passively looking for content for their own web sites. Just
make sure they always include a link back to your site in
return, so that you stand to benefit too.
Over time, as well as increasing the amount of content on
your own site, providing your content to others will
gradually but significantly increase your traffic levels,
and is far more effective than the more popular 'link
swapping' craze, that usually just leaves your link sitting
unclicked in an unvisited links page.
The common phrase is that 'content is king' - the Internet
is a content-driven medium, and the more successful web
sites are those with the best content. By using some of the
techniques above, you can increase the amount of quality
content on your site with the minimum amount of effort and
expense.
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Steve Shaw creates systems and software for effective
e-marketing. His powerful PopUpMaster Pro software creates
popups that beat the popup blockers and can significantly
increase your conversion rates. For more information:
http://www.popupmaster.com
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Creating Content: The Easy Way
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