7 SMART EZINE PUBLISHING TIPS TO CULTIVATE YOUR SUCCESS by Ken Hill
1. Use autoresponders to deliver sample issues of your ezine to
your visitors.
Your sample issues will help you to increase the number of your
visitors that subscribe to your ezine by showing them firsthand
that your ezine offers valuable information.
2. Promote the products of affiliate programs you've joined to
your subscribers by creating a recommended resources section,
by endorsing their products, or by placing ads within your
ezine for their products.
3. Create an "Ask The Editor" section where you answer
questions that you get from your subscribers.
This will help you to increase your subscribers' trust in you
which will lead to more sales of your products. It will also
help you to strengthen the power of your recommendations to
your subscriber base by demonstrating your expertise.
4. Listen to the feedback you get from your subscribers.
Your subscriber feedback can be invaluable in showing you
what's working well for your ezine. Their feedback will not
only tell you what to keep doing, but can also give you good
ideas about new things to try.
The negative feedback you get from your subscribers can also
help you in a positive way by showing you what needs to be
changed or what things could be made better.
5. Write articles.
Your articles will give your ezine a personal touch, help you
to showcase your expertise, and give you a profitable way to
promote your business through your promotional or resource box
at the end of your articles.
In addition, your articles can be used to successfully promote
your ezine.
Add a resource box to your articles that shares with your
readers the main benefits of subscribing to your ezine, and
then get the word out about your articles by submitting them to
article directories, article announcement lists, and to other
ezine publishers.
6. Set up joint ventures with other ezine publishers.
You could swap classified ads or sponsor ads with ezines that
reach your target market. You could also trade ezine
recommendations with publishers that run ezines that you enjoy
and who also subscribe to your ezine and enjoy your
publication.
In addition, try swapping articles with other ezine publishers,
where you agree to run another publisher's article in your
ezine in exchange for that publisher doing the same for you.
7. Publish testimonials.
Post testimonials for your ezine on your site from your
satisfied readers. Include your subscriber's name and website
address to increase your testimonials credibility.
In addition, include testimonials in your ezine from people
that have benefited from your products or services. This will
help you to get more sales by increasing your subscriber's
trust in you and your business.
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Article © 2003 by writer, Ken Hill. Do You Publish an Ezine?
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